It’s easy to underestimate the impact of water scarcity when water supplies seem just fine. But the reality is – water scarcity is a problem for billions of people today. 

Empty reservoirs, dried up rivers and thirsty cities haunt policymakers the world over. Not least because of climate change. That’s undoubtedly contributed to May 2020 being the driest month on record for England. 

Additionally, England’s demand for water could outstrip supply by up to 3.1bn litres per day by 2050. Global water demand is set to rise by up to 30% by 2050 and more than four billion people are already suffering water shortages for at least one month every year.

In this article, we’ll explore where the water is going, how you can be part of the great water gold rush (if you’re business-minded), the possible coming water wars and much more. So first let’s address the most important question...