Across the UK, millions of households drink water straight from the tap. While it is considered safe and carefully regulated, some people find it has a noticeable taste or odour due to chlorine and other treatment processes. Others are looking for ways to enrich their water with additional health benefits without committing to complex or costly filtration systems.
A water filter jug is one of the simplest and most affordable ways to improve your home’s drinking water. At Water for Health, we believe an alkaline water filter jug, such as our Biocera model, can offer benefits beyond those of standard jugs, helping families enjoy fresh, clean and revitalised water every day.
Key Takeaways
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A filter jug helps reduce chlorine and improve the taste of tap water
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The Biocera jug adds alkaline, mineral and antioxidant water properties
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Using a jug is more affordable and convenient than bottled water
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It supports environmental goals by reducing single-use plastic
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Choosing the right jug and replacing cartridges keeps performance high
Did you know? The Biocera jug can increase water pH to around 8.5–9.5, making it noticeably more alkaline.
Benefit 1: Better Taste Encourages Hydration

One of the most immediate differences people notice with a filter jug is an improvement in the taste and smell of their water.
Chlorine is widely used across the UK to disinfect mains water. While important for safety, it can leave behind a chemical taste or odour that some find off-putting. A water filter jug helps reduce chlorine, allowing the natural freshness of the water to come through.
When water tastes better, it becomes easier and more enjoyable to drink. For many families, this simple change can help encourage better hydration throughout the day, particularly for children and older adults who may already struggle with their fluid intake.
Key advantages:
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Fresher, cleaner taste
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Reduction in chlorine odour
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Encourages more frequent drinking
Benefit 2: Reduction of Common Impurities with Added Alkaline Benefits
Standard filter jugs are designed to improve the taste of water by reducing substances like chlorine, organic residues and certain heavy metals.
The Biocera Alkaline Water Filter Jug takes this further by providing additional benefits:
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Raises pH to an alkaline range of around 8.5 to 9.5
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Adds beneficial minerals via bioceramic balls
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Reduces chlorine and some heavy metals
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Decreases dissolved organic residues such as traces of pesticides or solvents
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Produces hydrogen-rich water with a negative Oxidation Reduction Potential (ORP), typically between –100 mV and –250 mV
Together, these features mean that the jug not only filters but also enriches your water. The result is refreshing alkaline water that goes beyond what many standard jugs offer.
Benefit 3: Cost-Effective and Convenient
Another clear benefit of a water filter jug is the cost saving compared to bottled water. A jug with replaceable cartridges can provide clean, filtered water for pennies per litre, without the ongoing expense or environmental impact of single-use bottles.
The Biocera jug is also designed with practicality in mind:
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No plumbing required – simply fill with tap water
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Fits neatly in the fridge door for chilled water
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Replacement filters available in multi-packs, with each cartridge typically lasting around two months of normal household use
This combination of affordability and simplicity makes a water filter jug an attractive option for households of all sizes, from students and renters to families and retirees.
Benefit 4: A More Environmentally Friendly Choice
The environmental case for a water filter jug is just as compelling as the health and cost benefits. By reducing reliance on bottled water, you can cut down on the amount of single-use plastic entering circulation.
Environmental benefits at a glance:
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Fewer plastic bottles purchased and discarded
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Less energy required for transporting bottled water
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A small but meaningful step towards a more sustainable lifestyle
For households already conscious of their footprint, a water filter jug is a simple change that can deliver lasting results.
Quick Comparison Table
Feature |
Standard Filter Jug |
Biocera Alkaline Water Filter Jug |
Reduces chlorine taste & odour |
✔ |
✔ |
Reduces some heavy metals |
✔ |
✔ |
Removes dissolved organics |
Limited |
✔ |
Raises water pH to alkaline |
✘ |
✔ (approx. 8.5–9.5) |
Adds beneficial minerals |
✘ |
✔ |
Produces hydrogen-rich water |
✘ |
✔ (–100 to –250 mV ORP) |
How to Choose and Look After Your Jug

When selecting a water filter jug, it is worth considering the features that matter most to your household. If your primary goal is improving taste, a standard jug may suffice. However, if you would like added health benefits from alkaline and antioxidant water, a model like the Biocera jug is worth the investment.
To keep your jug working effectively:
Replace cartridges as recommended (around every two months)
Wash the jug parts regularly with warm, soapy water
Make sure the filter is always in contact with the water in the jug
By following these simple steps, you can ensure consistent performance and fresh-tasting water.
Conclusion: Alkaline Water Filter Jug Benefits
A water filter jug is a straightforward and affordable way to enhance your everyday drinking water. From improved taste and reduced impurities to cost savings and environmental benefits, the advantages are clear.
For those looking for more than just taste improvement, the Biocera Alkaline Water Filter Jug offers additional features, including alkaline, mineral-rich, antioxidant water. It represents a thoughtful upgrade for households that want better hydration without complexity.
Explore and purchase your Biocera Alkaline Water Filter Jug at Water for Health today to experience cleaner, enriched hydration.
Further Reading
What Is Alkaline Water, and Does It Have Any Benefits? – an objective review of the claims & evidence around alkaline water benefits.